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Not only was it mortifying that someone had feigned romantic interest in her in order to get a job interview....She went home, Googled "Palo Alto matchmakers," and wrote an e-mail to the first name that popped up: Amy Andersen.Andersen recounts this date-gone-awry outside her office in the Allied Arts Guild, a sprawling Spanish-mission-style complex in Silicon Valley, with stone walls and terra-cotta tiles and a couple of courtyard fountains.The 40-year-old former Merrill Lynch financial adviser is part of a new generation of matchmakers, many in their 20s and 30s, repackaging a career that seemed dusty and a romance option that sounded like a last resort.For at fees that range from several hundred to tens of thousands of dollars, these would-be cupids offer a form of self-care for daters who've had it with Tinder.

According to Online Media Daily, consumer spending on personals and dating sites rose by 8 percent in the first half of 2005, topping 5 million.

Fortunately, the main advantage of online dating is that it gives each user control over who they contact and with whom they subsequently communicate.

It might take more work than relying on the site's matching system, but browsing through profiles yourself may ultimately be the best way to find the right person.

You'd think that one of the first women to work at Facebook would have the whole online-dating thing down.

But after an awkward date ended with a guy giving her his résumé, asking if she could pass it on to "Mark," she decided she was finished trying to meet men on her own.